Selling your home in San Diego isn’t just about putting a sign in the yard, it’s about creating a proven plan that attracts the right buyers and maximizes your return. Whether you’re listing a coastal property in La Jolla, a family home in Carmel Valley, or a downtown condo, I’ll guide you through a process designed to get your home sold quickly and for top dollar.

My San Diego Home Selling Process

With my personalized home seller services, you’ll benefit from a combination of local expertise, professional marketing, and the advanced tools of Compass, one of the nation’s leading real estate brokerages.

Exterior of 2455 Caminito Ocean Cove in Encinitas, California

1. Accurate Pricing & Market Insights

Getting the price right from the start is critical. I provide a detailed comparative market analysis (CMA), review neighborhood trends, and analyze buyer demand to position your home for the strongest results. My goal is to strike a balance between maximum value and competitive pricing, so your home doesn’t just sit on the market; it stands out.

2. Professional Presentation

First impressions are everything. I invest in professional photography, videography, and virtual tours to showcase your property in the best possible light. For many listings, I recommend staging to highlight your home’s unique features and appeal to today’s buyers.

3. Compass Concierge Advantage

With Compass Concierge, you can make necessary home improvements like repairs, staging, and landscaping with no upfront costs. The expenses are deducted from your home’s sale proceeds once it sells. This program helps you enhance your home’s value and appeal without the immediate financial burden, ensuring you’re ready to sell for top dollar.

4. Targeted Marketing Campaigns

Your home deserves more than a basic MLS listing. I create a custom marketing plan that includes:

  • Widespread digital exposure across major platforms and Compass’ exclusive network
  • Social media promotion to targeted buyer audiences
  • High-quality brochures, email campaigns, and open house strategies
  • Local and global reach through Compass’ national and international connections

5. Skilled Negotiation & Offer Management

When offers start coming in, I’ll help you evaluate the details beyond just the numbers. From contingencies and financing terms to repair requests, I negotiate on your behalf to protect your bottom line and ensure the process moves smoothly to closing.

6. Full-Service Guidance Through Closing

From listing day to the final signature, I handle the details, coordinate with inspectors and escrow, and keep you informed at every step. My goal is to make your selling experience seamless, stress-free, and successful.

Why Work With Me?

As a San Diego native and local market expert, I understand the unique dynamics of each neighborhood, from coastal areas like Del Mar and La Jolla to vibrant communities like North Park and Mission Valley. Backed by Compass’ cutting-edge technology and national reach, I combine local expertise with world-class resources.

When you work with me, you get more than a transaction. You get a trusted partner who is committed to delivering results with professionalism, clear communication, and a personal touch.

Let’s Connect About Selling Your Home ➜

Kathleen Moen recent San Diego home sale

Frequently Asked Questions

Here are some FAQs I get about selling your San Diego home:

How Do I Know What My Home Is Worth?

I provide a detailed comparative market analysis (CMA) based on recent sales, local trends, and your home’s unique features. This ensures you list your home at a competitive price that attracts buyers while maximizing your return.

What Should I Do to Prepare My Home for Sale?

I’ll walk through your property with you and make recommendations on what improvements matter most. Through Compass Concierge, you can complete upgrades like painting, staging, or landscaping with no upfront costs, which often results in higher offers.

How Long Does It Usually Take to Sell a Home in San Diego?

Timing depends on location, pricing, and market conditions, but well-prepared and properly priced homes in San Diego often receive strong interest quickly. My goal is always to position your home so it sells in the shortest time frame possible without sacrificing value.

Sell Your San Diego Home with Confidence

If you’re considering selling your home in San Diego, let’s create a strategy designed to meet your goals. Whether you’re upsizing, downsizing, or relocating, I’ll ensure your property stands out and sells for the best possible price.

Ready to get started? ➜